The Davis Marketing Group
This blog is for members of the Davis Marketing Group: students who are enrolled in one or more marketing or marketing-related classes.
You should check this blog daily, for a number of reasons. Look for a summary of what was done in class, find out about special extra credit opportunities or contests, you might even get a good laugh now and then.
Sunday, January 11, 2009
Wednesday, August 27, 2008
It’s Getting Busy
We have covered a lot in the first days of class, yet we have spent no time on "real" marketing. Don't worry—we'll get there soon. Here are the key reminders: Get the disclosure done and the student info. Form as well. Get your class fees and ropes course fees paid in the office ASAP so you can join us on the trip!
Friday, June 06, 2008
Wednesday, January 30, 2008
Friday, January 11, 2008
Entrepreneurship Assignment
Click below for the budgeting worksheet that I was struggling to get on line. This assignment is due WEDNESDAY!
Basic%20Budgeting%20Worksheet.doc
Tuesday, January 08, 2008
8 January 2008
Period 1-Marketing
Sales presentations. The good and the bad . . . but no ugly! Finish next time.
Period 3-Advanced Marketing
Worked on projects.
Period 4-Entreprneurship
Watched a video on marketing your inventions. Solid content. You assignment for the successful entrepreneur's videos:
For each individual featured on a video write a paper. The paper has two parts: Part 1 should be about the personal character traits that made that entrepreneur successful, or ones that might have hindered their efforts. Part 2 is about the contributions they made to their industry specifically or to entrepreneurship in general.
Type it. One page per entrepreneur. Include a table of contents. Cute covers are nice-but no bonus points!
Thursday, January 03, 2008
3 January 2008
Period 5-Marketing
Practiced sales presentations and watched a portion of a presentation DVD. It's for real next time!
Period 7-Retail
Time to get busy. See me for details
Period 8-Marketing
Practiced sales presentations and watched a portion of a presentation DVD. It's for real next time! Talked about my winnings and early retirement.
Wednesday, January 02, 2008
2 January 2007
Period 1-Marketing
We talked about the presentation and my new found wealth. Then we watched a sales video.
Period 3-Advanced Marketing
Reviewed next 3 weeks of goals
Period 3-Retail
Practice test—still no packets turned in.
Period 4-Entrepreneurship
We played on the computer and discovered new web 2.0 applications that are "cool." See blog entry below.
Look here Entrepreneurship Class
Spend an hour or more checking out the sites listed below. Then select the three "coolest" programs/sites. Tell what they do, why you like them and how you would use them in business. then email or give it to me. Make sure your name is on it!
http://simplespark.com/
http://www.go2web20.net/
Thursday, December 20, 2007
19 December 2007
Period 5-Marketing
Today you got together in pairs (at least those of you who brought your product) and practiced closing techniques. We also determined the order of presentations. Bring your products on the 3rd. Presentations begin on the 7th.
Period 7-Retail
Prepped for the state test and worked on opening the store and your packet.
Period 8-Markeitng
Mr. Whitelock spoke about PROFIT—some good ideas for your presentation. Then you spent time in pairs (at least those of you who brought your product) and practiced closing techniques. We also determined the order of presentations. Bring your products on the on the 2th. Presentations begin on the 4th
Tuesday, December 18, 2007
18 December 2007
Period 1-Marketing
After silent reading we discussed the close of the sale and then you were given a handout on the topic. You completed an assignment and turned it in at the end of class. Read 15.1 for next time and bring your product.
Period 3-Advancdd Marketing
I am nervous—no one is talking to me about your project!
Period 3-Retail
We discussed corporate culture . . .
Period 4-Entreprneurship
Teamwork through an activity on being stranded on the Colorado River!
Monday, December 17, 2007
17 December 2007
Period 5-Marketing
After an abbreviated silent reading we discussed the purpose and timing of the close of the sale. Then you were given a handout that included an exercise about closing the sale. We will do a bit of role-playing next time. Be sure you have read Chapter 15.1. BRING YOUR PRODUCTS!
Period 7-Retail
Placed a few orders and prepped for state test.
Period 8-Marketing
After an abbreviated silent reading we discussed the purpose and timing of the close of the sale. Then you were given a handout that included an exercise about closing the sale. We will do a bit of role-playing next time. Be sure you have read Chapter 15.1. BRING YOUR PRODUCTS!
Friday, December 14, 2007
14 December 2007
Period 1-Marketing
We followed silent reading with the Tom Hopkins video. Then each student was assigned the task of finding as many different closing techniques as possible on the computer. Copy the name and description of the closing technique.
Period 3-Advanced Marketing
Completed the written project for submission
Period 4-Entrepreneurship
After silent reading we talked about the Apple fanatics as customers. Then, as luck would have it, we watched our Successful Entrepreneur video on Steve Wozniak.
Thursday, December 13, 2007
13 December 2007
Period 5-Marketing
After silent reading we studied for the re-take of chapter 14. Hmmm. Most did better than the last time (which should be no surprise!). However, everyone did not do better than 80%. We watched a video by Tom Hopkins on selling. If you were paying attention—you picked up some good ideas for your presentation.
Period 7-Retail
You guys worked good as a group on studying for the state test. Make sure youget your packet done as well.
Period 8-Marketing
No silent reading today—got right at studying for the re-take. Most did better than the last time (which should be no surprise!). However, everyone did not do better than 80%. We watched a video by Tom Hopkins on selling. If you were paying attention—you picked up some good ideas for your presentation. And if you took notes-you got some free XC.
Wednesday, December 12, 2007
11 December 2007
Period 5-Marketing
After silent reading we reviewed the worksheet. Then we looked at objections and overcoming objections. Followed this by getting into pairs and practicing answering objections. Finally, finished up with a quiz (one that indicates you guys do not read the chapter and/or study—most of you anyway.)
Period 7-Retail
State test prep and completion of packet.
Period 8-Marketing
After silent reading we reviewed the worksheet. Then we looked at objections and overcoming objections. Followed this by getting into pairs and practicing answering objections. Finally, finished up with a quiz (one that indicates you guys do not read the chapter and/or study—most of you anyway.)
Monday, December 10, 2007
December 6 and 7
Period 1-Marketing
Begin with Silent Reading for 15 minutes. Have students read Chapter 14 and complete the worksheet packet. Bring product next class period.
ADSVISORY-
Pass out report cards
Watch video
Period 3-Advanced Marketing
Most are with me, the rest can work on their projects.
Period 3-Retail
They will take care of the store and study for the state test.
Period 4-Entrepreneurship
Begin with Silent Reading for 15 minutes. Read Chapter on Pricing. Do the case study. May also spend time on the alternative assignment which is DUE ON OR BEFORE TODAY!!!!!
December 7 2007
Period 5-Marketing
After silent reading we did a worksheet on various steps of the sale—all related to your product. If you were gone—get it done. Complete reading Chapter 14 for next class and be ready for a possible quiz.
Period 7-Retail
Continued to work on both your packet and the state test preparation.
Period 8-Marketing
After silent reading we did a worksheet on various steps of the sale—all related to your product. If you were gone—get it done. Complete reading Chapter 14 for next class and be ready for a possible quiz.
Wednesday, December 05, 2007
5 December 2007
Period 5-Marketing
After silent reading we watched a shot video from Mark Scharenbroich. Get the message? We then went through Chapter 14.1. Read the rest of 14 and bring your product for next class.
Period 7-Retail
You continued to work on the competency packet and prep for the state test.
Period 5-Marketing
After silent reading we watched a shot video from Mark Scharenbroich. Get the message? We then went through Chapter 14.1. Read the rest of 14 and bring your product for next class.
Tuesday, December 04, 2007
4 December 2007
Good to be (almost) back among the living!
Period 1-Marketing
My sickness is your good fortune. A chance to earn extra credit today for reading select marketing articles.
Period 3-Advanced Marketing
Work on semester project
Period 3-Retail
You have a packet and the state test prep to do.
Period 4-Entreprneuship
Silent reading, video on making the most of HS, article on entrepreneurship and covered the first part of Chapter 11.
Friday, November 30, 2007
30 November 2007
Period 1-Marketing
Silent reading followed by the quiz on Chapter 13.
Period 3-Retail
IT is a Friday—deep cleaning of the store
Period 3-Advanced Marketing
Project deadlines are nearing—get moving!
Period 4-Entrepreneurship
Silent reading followed by a Quiz on Chapter 10
29 November 2007
Period 5-Marketing
You did silent reading and then a feature-benefit sheet with your product (for those who brought one). Some of you realized you might want to rethink your product selection! Quiz on Chapter 131 next class period.
Period 3-Retail
Completed product assignment reported to me on Wednesday.
Period 4-Entrepreneurship
You did silent reading and then a feature-benefit sheet with your product (for those who brought one). Some of you realized you might want to rethink your product selection! Quiz on Chapter 131 next class period.
Wednesday, November 28, 2007
28 Wednesday 2007
Period 1-Marketing
You did silent reading and then a feature-benefit sheet with your product (for those who brought one). Most of you realized you might want to rethink your product selection!
Period 3-Retail
Make product recommendations to me today. Some good ideas.
Period 3-Advanced Marketing
Worked on projects—maybe not the most productive use of your time. See me if you need additional help before or after school.
Period 4-Entrepreneurship
Worked on project for half the period and the chapter for the second half. In between we talked about seizing opportunities.
Tuesday, November 27, 2007
27 November 2007
Period 5-Marketing
Silent reading followed by reading your text (Chapter 13), Worksheet packet. BRING YOUR PRODUCT TO SELL NEXT TIME!!!!! We will review the packet after you turn it in at the beginning of class.
Period 3-Retail
Completed product assignment and will report to me on Thursday.
Period 8-Marketing
Silent reading followed by reading your text (Chapter 13), Worksheet packet. BRING YOUR PRODUCT TO SELL NEXT TIME!!!!! We will review the packet after you turn it in at the beginning of class.
Monday, November 26, 2007
26 November 2007
Period 1-Marketing
Silent reading followed by reading your text (Chapter 13), Worksheet packet. BRING YOUR PRODUCT TO SELL NEXT TIME!!!!! We will review the packet after you turn it in at the beginning of class.
Period 3-Retail
Completed product assignment and will report to me on Wednesday.
Period 3-Advanced Marketing
Half of you were out sick or "sick" and the rest worked on projects.
Period 4-Entrepreneurship
Covered Chapter 10 (Marketing Plan) in class Read 10.2 at home and we will have an assignment in class on Wednesday.
Thursday, November 22, 2007
Monday, November 19, 2007
19 November 2007
Period 1-Marketing
Silent reading was replaced with studying for the quiz. Took the quiz and then watched Gitomer.
Period 3-Retail
Worked on your own in the store
Period 3-Advanced Marketing
Watched a video on utilizing new media for marketing success. Discussed viral and the need for it to be worth of being spread.
Period 4-Entreprneeurship
Silent reading and then the Secrets of Self-Made Millionaires by Brian Tracy.
Thursday, November 15, 2007
15 November 2007
Period 1-Marketing
After silent reading everyone worked on a worksheet involving the internet and the quality of web sites in terms of their ability to sell.
Period 3-Retail
Completed packets and the operations assignment
Period 3-Advanced Marketing
Worked on projects
Period 4-Entrepreneruship
After silent reading you got your shot at me with an evaluation form administered by Mr. Firmage. Then, since it is Thursday—you wired in groups until the last 15 minutes of the period at which time we discussed concerns.
Wednesday, November 14, 2007
14 November 2007
Period 1-Marketing
We had silent reading and then proceeded to cover chapter 12.1. You need to read 12.2 for next class and begin thinking about your product/service that you will sell.
Period 3-Retail
Worked on packets (must be done for next time) and had an assignment on operation based on your reading.
Period 8-Marketing
We had silent reading and then proceeded to cover chapter 12.1. You need to read 12.2 for next class and begin thinking about your product/service that you will sell.
Tuesday, November 13, 2007
13 November 2007
Period 1-Marketing
Silent reading and then a discussion about Zig's video.
Period 3-Retail
Turn in packet and an assignment on operations/product mix
Period 3-Advanced Marketing
Worked on projects. Remember to post updates.
Period 4-Entrepreneurship
Silent reading and then a few minutes to review for the quiz. Read Chapter 9 and do the store layout assignment given out in class.
12 November 2007
Period 5-Marketing
Silent reading followed by Zig! You better be ready to sell now!
Period 7-Retail
Finish packet, review next time with an activity
Period 8-Marketing
Silent reading and Mr. Zig. He's a bit crazy but makes a lot of sense.
Monday, November 12, 2007
While I was gone . . .
Wednesday
Period 1- Marketing
Review the Chapter, case study and then a quiz
Period 3-Retail
Packet
Period 3-Advanced Marketing
Need the Spanish translation for billboards and need to get the text reply working.
Period 4- Entrepreneurship
· Begin the period with silent reading for 15 minutes. Let them work in their business units today.
· Hand out the sample role play events for each student.
· Handout the packet called “Business Insight” and have them read it before next period.
· Work on your project in teams.
· Students may contact me with questions at
Thursday
Period 5-Marketing
· Begin class with 15 minutes of silent reading. They know the drill.
· After silent reading collect the assignment.
· Give them the handout called “Chapter 11 Management Skills” that is a Business Week Case Problem.
· After completing the Case Problem, Collect and hand out the quiz (may allow 5 minutes to look over notes if the clock says it is OK!) Correct in class if time permits. Key at back of folder.
ADVISORY-
· Pass out grades
· Administer the surveys (pick up in the main office in my mailbox)
Period 7- Retail
· Students will prepare the store for operation. Peter is the shift manager. Please make sure you or a student takes the deposit bags to the main office when they are ready. Packet
· IF YOU NEEED A KEY TO OPEN TH EFONT DOOR MRS. PORTER HAS IT IN ROOM 1214/1215)
Period 8-Marketing
· Begin class with 15 minutes of silent reading. They know the drill.
· After silent reading collect the assignment.
· Give them the handout called “Chapter 11 Management Skills” that is a Business Week Case Problem.
· After completing the Case Problem, Collect and hand out the quiz (may allow 5 minutes to look over notes if the clock says it is OK!)Correct in class if time permits. Key at back of folder.
Friday
Period 1- Marketing
· Begin with 15 minutes of silent reading
· Have them read Chapter 12 on Preparing for the Sale and complete the handout. Do not give the handout to them until they have spent some time reading the chapter. Collect at end of period if complete, otherwise they may turn in it next class.
Period 3- Retail
· Complete the packet for next class--Students may contact me with questions.
Period 3-Advanced Marketing
· Work on their projects
Period 4-Entrepreneurship
Begin the class with silent readying. After the silent reading show them the video on Ray Croc. Remind them of the important in taking notes on what he brought to the general are of business, and specifically to restaurants/fast food. In addition, note the positive and negative personal characteristics.
Wednesday, November 07, 2007
6 November 2007
Period 5-Marketing
We covered Chapter 11 on Management and you have a worksheet to complete. Signed up for Power Speaker #2
Period 7- Retail
Prepared the store for installation of the slushie machine.
Period 8- Marketing
We covered Chapter 11 on Management and you have a worksheet to complete. Signed up for Power Speaker #2. You were given sample role play events for the competition.
Thursday, November 01, 2007
1 November 2007
Period 5-Marketing
Extra credit opportunity today. Next semester, to steal a line form Bob Dylan . . . "the times they are a changin'
Period 7-Retail
Evaluations
Period 8-Marketing
Extra credit opportunity today. Next semester, to steal the same line form Bob Dylan . . . "the times they are a changin'
Wednesday, October 31, 2007
31 October 2007
Period 1-Marketing
After silent reading everyone was given a chance to earn extra credit by reading/summarizing and applying information from articles in Dimensions Magazine.
Period 3-Retail
We did self and staff evaluations today.
Period 3-Advanced Marketing
Worked on projects and have an assignment to report to the class on what we have done and what the plans are.
Period 4-Entreprneeurship
Worked today (every Wed./Thur.) in our company teams.


